Hop Sonic is Old Bust Head Brewing Company’s annual celebration of craft beer and local live music.
Each year, I managed the full marketing campaign from concept to execution.
This included:
Merchandise Design: Created cohesive, festival-themed artwork for shirts, stickers, buttons.
Social Media Assets: Designed digital graphics for Facebook, and event listings, ensuring a consistent visual style across platforms.
Marketing & Promotion: Developed a promotional calendar, wrote copy in the festival’s upbeat and energetic voice, and coordinated content leading up to the event.
Photography: Captured both promotional imagery ahead of the event and live coverage on the day, highlighting the energy, atmosphere, and festival details.
The result was a vibrant, on-brand experience that built excitement before the event and carried through to the festival day itself.
